One for One

Start Something that Matters by Blake Mycoskie
I wasn't completely sure I wanted to read this one. And honestly when I found out I had won a copy and it was on its way to me, part of me regretted requesting it in the first. But surprising, the story has a happy ending because I was surprised by home much I enjoyed reading this.

Going into it I was hoping for more of a memoir, and there are parts that resemble one. For instance, Blake gives a lot of the back story on how he came up with Toms and the company's early history. But most of the book is meant to be inspirational, to help you not only start your own company but more from the title something that matter. Each chapter focuses on a core belief. There aren't that many, since the book isn't very long, but include topics such as facing your fears and finding your story, things that sound simple at first but just make a lot of sense.

As silly as it sounds, I love the dust jacket of the book. It feels almost leather-y and unlike any other book I've seen. (But not-so-coincidentally a bit like a shoe!) I love that they're donating a children's book for each book purchased. (I have of course assumed that you know of Toms already, but if not they're a shoe company that donates a pair of shoes for each pair purchased.)

Ending the book I couldn't help by feel inspired, and wanting to come up with a great idea to start something myself. Although honestly a lot of his principles could be applied more abstractly to other projects that you already do. As I mentioned initially, I tend not too read a lot of inspirational or entrepreneurial books, and while I'm not completely hooked, after reading this I'd be more willing to give similar books a chance.

4/5

Disclosure: I was provided this book through a Goodreads First Reads giveaway. All opinions expressed are my own.